Dolly Parton
A Social Impact Partnership In Her Honor
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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The Flyaways

Three Ways to Keep It Going.

Each one stands on its own or runs in sequence. Every entry sends money and attention to a cause she carried herself, and the causes receive the raise less hard costs.

Dolly: An Original Musical
Campaign One

Opening Week on Broadway

New York City · Opening week, January 2027

What we would needTwo VIP tickets to a preview or opening night, plus Meta Advertiser access for the show.

DollyFest
Campaign Two

Two Days at DOLLYFEST

Nashville · Two days, 2027

What we would needTwo VIP festival passes, room nights at the SongTeller, Dollywood admission and a behind-the-scenes tour for the add-on, plus Meta Advertiser access.

Dollywood
Campaign Three

An All-Expenses Trip to Dollywood

Pigeon Forge · Annual

What we would needFour park tickets, a behind-the-scenes park tour, plus Meta Advertiser access for the park.

Everyone Wins

A light lift for your team & a whole lot of good in her name.

Fans Get

  • A deeper connection with the artist they grew up on
  • A chance to win a phenomenal VIP experience: Broadway, DOLLYFEST or Dollywood
  • The chance to support a cause they care about

The Causes Get

  • New one-time and recurring donors
  • National visibility alongside the Dolly Parton Estate and a major paid social campaign
  • High-intent activist leads
The Cause

Two Causes. Both Hers.

She stood with both of them for decades, so every campaign here runs for the two together. Fans can enter by taking an action or by donating, and the net raise is shared between them.

America's largest LGBTQ+ civil rights organization. HRC advocates for protective legislation, fights discrimination, and mobilizes voters. They're behind landmark wins like marriage equality and workplace protections, and are now on the front lines defending LGBTQ+ rights against rising anti-LGBTQ+ legislation.

Action & DonationPetition and action entries need no purchase, which opens the widest possible top of funnel. Donation entries count too.
and

A free book every month for every child from birth to age five. More than 332 million gifted across five countries, and still counting.

DonationDonation entries carry the book program directly, and they are where the revenue per entrant is highest.
The Partnership

How It Works

Propeller Handles

  • Promotion across 4M Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment across all three: flights, hotels, tickets, park access
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for both cause partners
  • Full compliance, sweepstakes legal & official rules

The Ask

  • Two VIP tickets to a preview or opening night on Broadway
  • Two VIP passes to both days of DOLLYFEST, plus room nights at the SongTeller
  • Dollywood admission and a behind-the-scenes park tour
  • Official merch pack or archival memorabilia for each winner
  • Pass-through social support from the estate and property channels
  • One approved video or archival asset for paid creative
  • Meta Advertiser access for the show, the festival and the park (team-approved)

She Built All of This to Outlast Her.

Three campaigns, two causes she carried her whole life, and a whole lot of good still ahead. Let's keep it going in her name.

Case Studies